Marketing Questions Asked in SBI Previous Exams Part - 1


1. Market research is useful for -----?
[1] Deciding proper marketing strategies
[2] Deciding the selling price
[3] Choosing the right products 
[4] Choosing the sales person
[5] All of these

Ans. (5)

2. A call means. [1] Shout out to somebody [2] profession or business [3] Visiting friends [4] Visiting prospective customers [5] after-sales services Ans. (4)
3. Conversion means : [1] meeting a prospective client [2] interacting with a prospective client [3] converting an employer into an employee [4] converting a seller into a buyer [5] converting a prospective client into a buyer Ans. (5)
4. Customization means : [1] acquiring more customers [2] regulating customers [3] special products to suit each customer [4] more products per customer [5] All of these Ans. (3)
5. Modern style of marketing include [1] digital marketing [2] tele-marketing [3] e-commerce [4] e-mails solicitation [5] All of these Ans. (5)
6. E-Marketing is the same as [1] virtual marketing [2] digital marketing [3] real marketing [4] all of these [5] None of these Ans. (4)
7. Value-added services means [1] costlier products [2] large number of products [3] additional services [4] at par services [5] None of these Ans. (3)
8. Aggressive Marketing is necessitated due to: [1] globalization [2] increased competition [3] increased production [4] increased job opportunities [5] All of these Ans. (2)
9. Efficient Marketing styles require. [1] Proper planning [2] good communication skills [3] team work [4] knowledge of products [5] All of these Ans. (5)
10. The performance of a salesperson depends on [1] salary paid [2] sales incentive paid [3] sizes of the sales team [4] ability and willingness of the salesperson [5] team leader aggressiveness Ans. (4)

Pedro Cateriano Bellido appointed as Prime Minister of Peru

Pedro Cateriano Bellido was appointed as Prime Minister of Peru by the President Ollanta Humala. He will replace Ana Jara, who had lost a confidence vote and was sacked by Peruvian Congress amid allegations of corruption.

About Pedro Cateriano Bellido

• Prior to this appointment, he was serving as Peru’s Defence Minister and was appointed in July 2012, • Cateriano, by profession is a lawyer and is specialized in constitutional law. • He was member of the Peruvian parliament from 1990 to 1992. • Cateriano also had served as deputy justice minister from 2001 to 2002. • He also teaches law at the University of Lima.

K.N. Tripathi sworn in as Governor of Mizoram

West Bengal and Bihar Governor Keshari Nath Tripathi took additional charge of Mizoram . He was sworn in as 16th Governor of Mizoram on 4 April 2015. Justice Michael Zothankhuma of the Gauhati High Court administered oath of office to him at Raj Bhavan in Aizawal. Tripathi was given additional charge of Mizoram after Union Government had sacked then Governor Aziz Qureshi.

About Keshari Nath Tripathi

• Tripathi was member of Uttar Pradesh legislative assembly for six times and had represented BJP. • He also had served as the Speaker of the UP Legislative Assembly three consecutive times in 1991, 1997 and 2002. • He also had held position of Cabinet Minister from 1977-1979 in UP Government. • Tripathi had practised as a lawyer in the Allahabad High Court from 1956. From 1987 to 1989, he was the President of the Allahabad High Court Bar Association.

Article 153 of Constitution- It says that there shall be Governor for each state. 7th Constitutional Amendment Act, 1956 facilitated the appointment of the same person as a governor for two or more states.


Winners of 2015 Miami Open Titles

Men’s Singles Title

World No. 1 and Serbian ace tennis player Novak Djokovic has won the 2015 Miami Open Men’s Singles Title. In the final match he defeated Britain’s Andy Murray by 7-6 (7-3) 4-6 6-0 score. This was Djokovic’s fifth Miami Open trophy.

Women’s singles Title

World No. 1 and American ace tennis player Serena Williams has won the 2015 Miami Open Women’s singles Title. In the final match she defeated Spain’s Carla Suárez Navarro by 6-2, 6-0 score.

Men’s doubles Title

American Bob Bryan and Mike Bryan pair has won the 2015 Miami Open Men’s doubles Title. In the final match they defeated Vasek Pospisil (Canada) and Jack Sock (US) pair by 6–3, 1–6, 10–8 score.

Women’s doubles Title

India’s Sania Mirza and Switzerland’s Martina Hingis pair has won 2015 Miami Open Women’s doubles Title. In the final match they defeated Russian pair of Ekaterina Makarova and Elena Vesnina by 7–5, 6–1 score.